Million Dollar Ads

Imagine an ad so effective it generated over a million dollars for our clients in just 18 months. What if you could create one too?

This ad (along with a few others) has helped our clients earn over a million dollars in just 18 months.

So, what makes a million-dollar ad? How do you even know if an ad is going to work?

Today in 7 minutes or less:

📌 What makes a million dollar ad

📌 What's REALLY Important

What makes a million dollar ad

These are the 3 things to consider:

1. Who are you targeting?

   
   Obviously, you know that you need to be targeting individuals who are interested in what you have to offer, but it goes deeper than just saying, “I am looking to target someone who is interested in buying my product.”
   
   Questions that you have to answer:

   • What problems are they trying to solve?

   • How quickly do they want a solution?

   • What is motivating them to solve this problem?

   
   For example, the people who were were targeting were

   • Individuals who want straighter teeth because it affects their confidence.

   • They want to solve this issue NOW.

   • They are motivated because having gaps or crooked teeth affects their appearance and confidence.

   • They are looking for a professional option at an affordable price to get started.

This brings us to point 2 - the offer.

2. Creating an Irresistible offer for who YOU are targeting
   

   Having a good understanding of who you are targeting, you need to create an offer specifically for them. This is especially important because you want your offer to identify the right leads, making the conversion process from lead to sale easier.
   
   In our case, we went with $2000 OFF Invisalign. The reason we chose a discount offer was to identify people who were already shopping in the market.
   

   To increase the benefit for someone willing to come in and check if they qualify for this treatment, we also offered a free consultation and digital X-ray. This provided a low barrier of entry, encouraging people to come in and see if this treatment was suitable for them.

   The downside of this offer was attracting people who were just looking for an unrealistic deal. This was a problem we had to address, which I will dive deeper into later.

   The offer matters. While a free smile assessment quiz or guide can attract leads, they’re often too broad to convert effectively. In contrast, a price-based offer like $2000 OFF Invisalign directly targets those ready to take action.

3. Clear Messaging
   

   With so much noise in the market, it’s crucial to communicate as quickly and effectively as possible. When we crafted our ad, we focused on what our audience wants—a good discount: $2000 OFF Invisalign. This message was clear in addressing their desire to get their treatment at a good price.

   In addition, we highlighted the confidence boost and improved appearance that comes with straighter teeth. For example:

   “Are you ready for a life-changing transformation? Your journey to a radiant, confidence-boosting smile begins here with Invisalign.”

   We made sure our message resonated with the audience by addressing their specific concerns, such as the embarrassment of gaps or crooked teeth and the desire for a professional solution at an affordable price.

   By keeping our messaging simple and to the point, we aligned our advertising to capture the attention of our potential candidates.
   

   Clear messaging is key to ensuring that your audience understands the value of your offer quickly. It makes it easier for them to make a decision, ultimately leading to higher conversion rates.
   

4.  Call to Action (CTA) - BONUS POINT

   
   A strong CTA guides your audience on what to do next. Whether it’s “Buy Now,” “Learn More,” or “Sign Up,” your CTA should be clear and compelling, prompting immediate action.
   

   This is a step that a lot of people forget. And here’s the thing—people need to be guided on what to do next!

📌 What's REALLY Important

But what if I told you that the above wasn’t really important? Will you be jaded that you have read so far?

As I mentioned in my first ever post about Digital Marketing in 2024, what separates the greats from the rest of their industries isn’t just having a great offer, running ads on Facebook, or using the latest strategy.

The truth is, what brought this client to over a million dollars was a proven process.

Yes, while the offer attracted a pool of the right leads who were genuinely interested, the real reason they converted is that there was a solid sales process in place to turn those leads into sales.

When I started working with this client, they were barely breaking even and were struggling month after month. They had a nearly 70% no-show rate from all their booked appointments and generated few to no new leads that actually targeted the right group of people.

After working with this client, helping to identify the target audience, and fixing their processes, we managed to decrease the no-show rate to about 25-30%.

But it didn’t end there. Remember when I mentioned, “The downside of this offer was attracting people who were just looking for an unrealistic deal”? We implemented a strong qualification process by requiring a refundable deposit to filter out unqualified leads, ensuring that only serious prospects came through the door.

It took a solid 4 months of process optimization before the client started consistently bringing in at least $40,000 more in revenue each month.

This success wasn’t just because of an ad alone, but because of having a great process in place as well!

If you want to learn more about how to optimize your process and create predictable revenue and profit, we have a full video walkthrough of process mapping available. This video shows you how to build a growth system that helps you acquire customers, not just leads. Plus, we offer a free course in our community that dives even deeper into these strategies.

Conclusion

So… Was this luck or strategy? Clearly, it was strategy—a well-thought-out plan that combined a great offer with a powerful, optimized sales process.

While understanding the strategy of creating a good offer and ad is crucial, it’s even more important to understand your sales process.

Your ad can bring in great leads, but without a solid and optimized sales process, many of those leads will fall by the wayside and won’t convert into customers.