3 Business Growth Tips

After a long week of meetings with one of my clients (who is generating more than 15 million in revenue per year), here are some common misconception that I have discovered and would like to share it with you!

Today in 7 minutes or less:

📌 Working IN The Business vs Working ON The Business

📌 What you should know about Return On Investment (ROI)

📌 Retention Vs Acquisition

Working IN The Business vs Working ON The Business

Working IN the business involves the day-to-day operations and tasks that keep the business running. These are often essential but can trap business owners in a cycle where they have little time to focus on growth or strategy.

This are usually things that happen more from a reactionary point of view than one that requires planning. Some examples would be:

• Handling clients services

• Daily operations

• Administrative tasks

• Dealing with immediate request / issues

• Executing marketing campaigns

• Supervising and managing team members

Working ON the business involves high-level activities that focus on growth, improvement, and scaling. This includes strategic planning, system development, and leadership.

This are usually things that create long term plans and assets for the business. Some examples would be:

• Strategic Planning: Setting long-term goals, creating business strategies, and planning for growth.

• Sales Planning: Setting targets and sales plan to drive revenue in the right direction.

• Process Improvement: Optimizing existing process to increase conversion at each step of the process.

• Building and Enhancing Systems: Developing systems, processes and automation that allow the business to run more smoothly and with less direct oversight.

• Marketing Strategy Development: Creating marketing strategies and campaign that can be executed to bring in the necessary leads or education for growth.

• Business Development: Build business relationship and opportunities to expand the business.

• Leadership and team Development:Investing in training and development for yourself and team to better manage the business.

• Financial Planning: Forecast revenue goals and managing cashflow and resources to understand how you can better grow your business.

• Innovation: Developing new services, angles, technology and more to keep the business competitive.

• Culture Building: Creating and nurturing a positive company culture that aligns with your business values and vision.

While these are some examples, the most important question is: Do you prioritize time to work ON your business?

Remember, not all work creates the same desired outcome.

What you should know about Return On Investment (ROI)

Return On Investment (ROI) is a lie.

This business metric is overused by a lot of entrepreneur and business owner out there and most people who talks about it have a very wrong mentality of what it really means?

Have you heard someone saying - All I care is I want to have a positive return on my investment?

While the thought and saying isn’t wrong, the underlying meaning is detrimental as it post ROI as the end-all-be-all metric.

ROI is just a measurement of how much money you are making based on your investment. While having a positive ROI is great, it doesn’t necessarily tell you how well your business processes are functioning, and THAT could be a problem.

For example:

You could be investing $10 and getting $10,000 back, but the only reason for this might be that you had one high-paying client who was an anomaly in your sales cycle. While that results in a high ROI, it doesn’t necessarily mean your process is optimal. In fact, this could be masking any inefficiencies in your process that could harm your business in the long term.

That’s why it’s important to understand the key metrics you should be measuring in your business. These metrics allow you to optimize your processes and ultimately create a growth system that generates predictable revenue and profitable scale for you!

To find out more about how to design your sales process, I have put together a full video course to help you build your growth system to acquire customers and not just leads). Join our community to get your free course!

Retention Vs Acquisition

“Lastly… Should you focus on lead and client acquisition to increase your revenue?

While getting new leads and clients is important, the real value comes from retaining clients and boosting their lifetime value through upselling, cross-selling, and encouraging repeat business.

Why? Because…

1. You’re not spending extra to bring them in—they’re already with you!

2. You’ve already earned their trust, which makes it easier to keep them coming back.

Too many businesses are caught up in chasing new leads and clients, neglecting the potential of their existing ones. This constant hunt doesn’t add as much value to the business because it’s reliant on factors beyond their control, like market conditions and the effectiveness of their sales and marketing efforts. And… You could be spending more money to acquire them than what they are paying you!

Conclusion

Being a business owner means you have more than one job (let’s be real—you’re doing all the jobs… lol…).

While there’s a lot to be done in your business, knowing when to outsource tasks like marketing, sales, and fulfillment is critical. This frees up your time to focus on what really matters: growing your business.